三肖选一肖一码

2019农机市场10大消费现象,高端用户“不差钱”,低端用户“爱低价”

作者:李勇 本站发布时间:2020年01月21日 收藏

  DIEDANGQIFU,SHANGAOLUYUAN,2019NIANKEYICHENGDESHANGGUOJIJINGJIFAZHANZUIJUZHUANZHEXINGDEYINIAN,YINIANJIAN,ZHONGMEIMAOYIZHAN、YINGGUOTUOOU、DIYUANZHENGZHIDENGQUANQIUBUQUEDINGXINGDENGYINSUZENGDUO,WOGUOJINGJIXIAXINGYALICHIXUJIADA,QUWENHUANSUYUNXINGYIJINGCHENGWEIGUONEIJINGJIFAZHANDEXINCHANGTAI。JUZHONGGUOYINXINGYANJIUYUAN《2020NIANDUJINGJIJINRONGZHANWANGBAOGAO》,YUJI2019NIANQUANQIUJINGJIZENGSUWEI2.6%,CHUANGJINNIANLAIXINDI;YUJI,2019NIANZHONGGUOQUANNIANGDPZENGZHANG6.1%ZUOYOU。

三肖选一肖一码  CHUYUZHUANXINGGUODUQINEIDENONGJIXINGYE2019NIANYIRANYANXULEDISU、DIXIAODEYUNXINGTAISHI,QUANNIANSHICHANGBIAOXIANRENGXIANPINGDAN,BANSUIZHECHANYEFAZHANSHENGJI,YONGHUHESHICHANGXUQIUYEFASHENGLEGENBENXINGGAIBIAN,XIANXIANCHUXINDEXIAOFEITEZHENG。

  01“大马小车”依然卖得好

  JINLIANGNIANLAI,“DAMALAXIAOCHE”CHANPINREXIAOKEYICHENGDESHANGGUONEIDAZHONGTUOXINGYENEIBAOSHOUZHENGYIDEXIANXIANGZHIYI。SUOWEI“DAMALAXIAOCHE”CHANPIN,YEJIUSHIDAJIACHANGSHUODEXIAODIPANDAMALI,JIFADONGJIYUDIPANYANZHONGBUPIPEI,FADONGJIGONGLVDADACHAOGUODIPANSUONENGCHENGSHOUJIZHIDECHANPIN。“DAMALAXIAOCHE”BIAOMIANKANSHICHANPINDIPANWENTI,QIBENZHISHIYINZIZHONGGUOQINGYIZHIQIANYINXINGNENGBUNENGZHENGCHANGFAHUI,NANYIPEITAOYOUXIAODE、SHIHEDEZUOYEJIJU。“DAMALAXIAOCHE”LIUXINGZHUYAOSHIYINWEITABUTIEGAO、JIAGEDI、CHENGBENDI、LIRUNGAO,SUIRANGUOJIAXIANGGUANGUANLIBUMENYIJINGCHUTAILEXIANGGUANZHENGCEFAGUI,DUIGAILEICHANPINLINGXINGJINZHI,DANSHI,YOUYUJINYILIANGNIANLAI,SHOUSHOUYIXIAJIANGZHIYUE,YONGHUGOUMAILICHUXIANYANZHONGXIAJIANG,“JIAGEGAODI”CHENGWEILENONGJICHANPINGOUMAISHIFANFUHENGLIANGDEZHONGYAOYINSU,YINCI,2019NIAN,ZHEIZHONGDAJIAZHOUZHIDE“JIXING”CHANPINYIRANBEISHOUGUANZHU,QIEXIAOLIANGBUCUO。

  02高端用户“不差钱”,低端用户“爱低价”

三肖选一肖一码  2019NIAN,NONGJISHICHANGGAODUANCHANPINHEDIDUANCHANPINLIANGJIFENHUADEQUSHIYUJIAMINGXIAN,CONGSHIGUIMOZUOYEDEYONGHU,QINGLAIYUDAWEIRULIANG、DAXINGHUA、DAGONGLV、ZHINENGHUADENGGAODUANNONGJICHANPINGOUMAI,ERZHEILEICHANPINWANGWANGJISHUHANLIANGJIAOGAO,ZIZHUHUAGUONEIZHIZAOBUNENGSHIXIANWANQUANGONGJI,SUOYI,OUMEI、RIHANDENGGUOJIAJINKOUCHANPINZHANJUJUEDUIFENE,JIAZHIBUFEI,BIRU,HEILONGJIANGNONGKEN、XINJIANGJIANSHEBINGTUANYIJINEIMENGDENGTUDIGENGZUOLIANPIANDEQUYU,DUOCAIGOULEISICHANPIN,QIEXUQIUBUXIAO。YUZHIXIANGFAN,ZHANJUJUEDUIBIZHONGDEYIBANNONGJIYONGHU,SHOUGOUMAILIHEZUOYETIAOJIANZHIYUE,YUJIAGUANZHUCHANPINJIAGE,YOUQIZAICHUANTONGCHENGSHUNONGJICHANPINGOUMAISHI,YOUXIANXUANZE“XINGJIABIGAO”DECHANPIN,BIRU,2019NIANDAZHONGTUOSHICHANGZHENGTIXIAOLIANGXIAHUA,DANSHI,ER、SANXIANPINPAIPINGJIEJIAGEYOUSHIDAFUQIANGDUOYIXIANPINPAISHICHANGFENE,BUSHAOQIYEZAISHICHANGXIAXINGDAHUANJINGXIAFANERSHIXIANLENISHIZENGZHANG。

 

  03原创农机进入补贴给力

三肖选一肖一码  2019NIAN,NONGJISHICHANGZHONGCHUANTONGNONGJIPINLEIXIAHUAYUXINXINGXIAOZHONGPINLEIBOXINGCHIXUJINXING,ZAINONGYEZHONGZHIJIEGOUYOUHUADIAOZHENGJINCHENGZHONG,YOUQISHIZAICHUMUYE、JINGJIZUOWUCHANYE、GUOSHUYUANLINCHANYEYIJIZHONGCAOYAOZHONGZHI、NONGZUOWUSHOUHUOHOUJIAGONGDENGCHANYEXUNSUTISHENGDEBEIJINGXIA,YUANLAIBUBEIDAJIARENZHIDEJIXIEHUAZUOYEXUQIUBUDUANYANSHENGCHULAI,ZHURU,GUONEINONGJIXIEYANFAZHIZAOLINGYU,ZAIHULUOBUSHOUHUOJI、SHANYAOSHOUHUOJI、LAJIAOGANQUDISHEBEI、BANLISHOUHUOJIDENGGONGJISHANGSHUKONGBAI,YONGHUXUQIUJIWEIPOQIE。JIANYUCIXIANZHUANG,GUOJIANONGJIGOUZHIBUTIEZHUGUANBUMENCHUTAIZHENGCE,DUIYONGHUHESHICHANGXUQIUPOQIE、ZUOYEXINGNENGQUYUCHENGSHU、SHANGWEIJINRUBUTIEXITONGDENONGJICHANPIN,KAIQI“ZHUANXIANGJIANDINGLVSETONGDAO”,CONGBUTIEZHENGCECENGMIANYUYIZHULI,TUIDONGYONGHUPOQIEXUQIUDEXINCHANPINHEXINPINLEISHIXIANKUAISUJINBU。

  04国产大农机趋热

三肖选一肖一码  2019NIAN,GUOCHANCAIMIANJI、GANZHESHOUHUOJI、DAXINGCHUMUJIXIEDENGCHANPINYANXULE2018NIANDEREXIAOTAISHI,YUANLAIWANQUANYILAIJINKOUDEGAODUANNONGJICHANPINZHUBUSHIXIANGUOCHANHUA,CHONGFENYINZHENGLEGUONEINONGJIZHIZAOZAIJISHUCHUANGXINSHANGDEJUDAJINBU。BIJIAOZHANGDEYIDUANSHIJIANLI,GUONEINONGJIXINGYEGONGJICUNZAIGAODUANBUZU、ZHONGDIDUANGUOSHENGDEBUPINGHENGFAZHANPINGJING,YOUQISHIZAIXIANJINJISHUYANFACHUANGXINSHANG,WOGUOYUQUANQIUDINGJIANQIYECHAJUBUXIAO。JINNIANLAI,GUONEINONGJICHANYEJISHUCHUANGXINDEBUFAZAIZHUBUJIAKUAI,ZAICHUANTONGNONGJICHANPINSHENGJIHUANDAI、JINKOUCHANPINGUOCHANHUAYIJIYUANCHUANGNONGJIWAJUEDENGHUANJIEQUDEXIANZHUCHENGXIAO,2019NIAN,CAIMIANJIYIRANREXIAOXINJIANG,GANZHESHOUHUOJIZAIGUANGXI、GUANGDONG、YUNNAN、HAINANDENGZHULISHICHANGBAOCHILECHAOLIANGWEISHUZENGZHANG,YUCITONGSHI,DAXINGCHUMUJIXIEGUOCHANHUAYESHIXIANLEKUAYUESHIJINBU,ZHENGZAIBEIYUELAIYUEDUODEYONGHURENKE……GUONEINONGJICHANYESHENGJIJINCHENGZHENGZAIJINRUXINDEFAZHANJIEDUAN。

  05大品牌不如小品牌卖得好

  ZAI2019NIANDENONGJISHICHANGBIAOXIANSHANG,CHUXIANLEYIGEBIJIAOCHUHUYILIAODETEZHENG,NEIJIUSHIYONGHUDUICHUANTONGCHENGSHUNONGJICHANPINYIXIANPINPAIDE“RENKEDU”ZAIJIANGDI,QIZHONGYIGEZHUYAOYUANYINJIUSHIYIXIANPINPAIBIER、SANXIANPINPAIJIAGEGAODEDUO,ERXIANGTONGXINGHAODECHANPINPEIZHIHEZUOYEBIAOXIANCHAJUBUDA,ZHEIZHONGQINGKUANGZAIDAZHONGTUOSHICHANGZUIWEIMINGXIAN。WOMENBIXUCONGLIANGGEFANGMIANLAIKANDAIZHEIZHONGXIANXIANG,YIFANGMIAN,SHUOMINGYONGHUZAISHOUYIXIAJIANGDEQINGKUANGXIA,GOUMAILICHUXIANXIAJIANG,DUIJIAGEYINSUYUELAIYUEGUANZHU;LINGYIFANGMIAN,SHUOMINGLEGUONEINONGJIZHIZAOZAICHUANTONGCHANPINLINGYU,ZHENGTISHUIPINGDADAOLEYIDINGCENGCI,ZHUDUOCHANPINXINGNENGYIZHENCHENGSHU,ERYIXIANPINPAIYUQITAPINPAIDECHAJUMEIYOULAKAI,JISHUYOUSHIBUMINGXIAN,SUOYI,YONGHUGOUMAISHI,XUANZEJIAGEXIANGDUIBIJIAOYOUHUIDEER、SANXIANPINPAI,“DAPINPAIBURUXIAOPINPAIMAIDEHAO”DEXIANXIANGYEJIUZIRANXINGCHENGLE。

  06商家促销也激不起用户激情

  一直以来,农机行业都有在旺季来临之前进行促销拉动的惯例,以激发用户购买热情,诸如,春节前后开展的小麦联合收获机、大中拖及相关配套机具等促销活动,再如,7、8月份开展的玉米联合收获机三肖选一肖一码、大中拖、播种机等产品的促销活动,都是围绕着即将开始的集中农业作业展开的。但是,从2019年农机市场的整体表现来看,全年12个月至少有8个月都处于不景气区间,即便是传统的3月、4月、5月以及“金九银十”的9月、10月这5个月的销售旺季,都不同程度地出现了“成色不足”的态势。足以说明,在整体需求乏力的大环境下,商家促销对刺激用户购买出现效应递减,拉动效果变得较为有限。

  07新用户“爱智能”,老用户“看性能”

  XINLAOYONGHUGENGTIYONGYUANSHIHENGDINGDESHICHANGYUNXINGGUILV,CONGYONGHUGOUMAIXINGWEIDEPIANHAOJIAODUFENXI,2019NIANNONGJIYONGHUZAICHANPINXUQIUGUANZHUDIANSHANGXIANXIANCHULEXIANMINGTEZHENG,NEIJIUSHIXINYONGHU,YOUQISHINIANLINGJIEGOUZAI35SUIYINEIDENIANQINGYONGHU,NONGJICHANPINXUANZESHANGGENGQINGXIANGYUZHINENGHUAXINXINGCHANPIN,BINGQIEGUANZHUCHANPINDEWAIGUANSHEJI、JIACHENGSHUSHIXING。ERSHIYONGGUONONGJIDELAOYONGHUHUOZHENIANLINGSHAOZHANGDEYONGHU,TAMENDEGUANZHUDIANHUIJIZHONGZAICHANPINXINGNENGBIAOXIANSHANG,GENGJIAGUANZHUNONGJICHANPINZUOYEKEKAOXING、GONGZUOXIAOLVHESHOUHOUFUWUZHILIANG……YOUCIKEJIAN,YONGHUDUINONGJICHANPINDEGUANZHUDIANBANSUIZHENIANLINGJIEGOUYOUHUAFASHENGZHEBUDUANBIANHUA,CONGLINGYIGEJIAODUJIANG,YONGHUXUQIUFANGXIANGJIUSHISHICHANGFAZHANDEQUSHI,ZHIDENONGJIQIYEGUANZHU。

  08不买贵的,只买对的

三肖选一肖一码  QIANXIENIANNONGJISHICHANGKUAISUFAZHANSHIQI,YONGHUDUICHANPINMALISHENGJI、WEIRULIANGSHENGJIZHUIQIUKEYIYONG“KUANGRE”LAIXINGRONG,BIRU,2013NIANYIQIANDEDAZHONGTUOSHICHANG,RUGUOQIANYINIAN80MALIREXIAO,JINNIANBIDINGSHI100MALIREXIAO,MINGNIANJIUHUISHI120MALIREXIAO……NEIGESHIQI,ZAISUOYOUYONGHUYANLI,“DADEJIUSHIHAODE”。BANSUIZHESHICHANGFAZHANJIANGSUHEYONGHUSHOUYIXIAJIANG,JINJINIANYONGHUXUQIUYEQUYULIXING,“MANGMUWEIDA”DESIXIANGFASHENGLESHENKEGAIBIAN,NONGJIYONGHUGOUMAIGENGJIAQUYULIXING,GENGJIAHENGLIANGCHANPINDESHIYONGXING、XINGJIABIHEBUTIEEDUDUOSHAO,2019NIAN,QUANGUOFANWEINEIZHONGTUOCHANPIN、GUOCHANCAIMIANJI、GUOCHANGANZHESHOUHUOJIDENGREXIAO,YECONGCEMIANFANYINGLEGUONEIYONGHU“BUMAIGUIDE,ZHIMAIDUIDE”ZHEIYIQINGXIANGXING。SUOYISHUO,YONGHUXIAOFEILIXINGHUIGUICHENGWEI2019NIANNONGJISHICHANGDEYIDATEZHENG。

  09网络消费渐入佳境

三肖选一肖一码  ZAIXINXIKEJIGAOSUFAZHANDESHIXIA,NONGJIXINGYEWANGLUOPINGTAIYUSHITIDIANDEYOUSHIHUBUYEZAIKUAISUFAZHAN,XIANSHANG、XIANXIAJIAOYIZAIBUJIANDUANPENGZHUANGZHONGSHENDURONGHE,YIWANGSHANGJIAOYI、PINPAICHUANBO、XINXIFABU、CHANYEDONGTAIFENXI、XINGYEQUSHIYANJIUDENGGONGNENGWEIYITIDEZHUANYEXINGNONGJIHULIANWANGQIYEBUDUANFAZHANZHUANGDA,YINGXIANGLIYURIJUZENG,ZHURUNONGJITONGDENGQIYETOUBUXIAOYINGCHUXIAN,BINGDEDAOLEYONGHUDEGUANGFANRENKE。WULIANWANG、RENGONGAI、QUKUAILIANDENGJISHU,BAWUSHIJIEDEDUOWEIXINXIHECHANYEZHISHISHUZIHUA,YEFUYULECHUANTONGNONGJICHANYEZHANXINDESHIDAITEZHENG。CONG2019NIANGEHULIANWANGNONGJIQIYEDEJINGYINGQINGKUANGLAIKAN,ZONGTIWENXUNLIANG、CHUQIYEWULIANG、CHENGJIAOLIANGYIJIQIYEJIANHEZUODOUCHUYUSHANGSHENGTAISHI,ZUYIKEJIAN,NONGJIXINGYEDEWANGLUOXIAOFEIZHENGJIANRUJIAJING。

 

  10“老用户推荐与网络查询”最靠谱

  YIWANG,XINYONGHUGOUMAINONGJI,DIYIFANYINGJIUSHIZIXUNLAOYONGHUDEYIJIANHEJIANYI,RANHOUDAONONGJISHICHANGJINXINGXIANCHANGZIXUN、KANJI,TINGQUJINGXIAOSHANGHUOQIYEYEWURENYUANDECHANPINTUIJIE,ERHOUZUOCHUXUANZE。RUJIN,ZHEIZHONGGOUMAIZIXUNMOSHIZHENGZAIFASHENGBIANHUA,CONG2019NIANNONGJIYONGHUGOUMAIZIXUNFANGSHILAIKAN,“LAOYONGHUTUIJIANHEWANGLUOCHAXUN”BINGLIECHENGWEILEZUIKAOPUDECHENGJIAOYINDAOFANGSHI,YOUQISHINIANQINGKEHU,DUIWANGLUOZIXUNDEXINLAICHENGDUSHENZHICHAOGUOLE“LAOYONGHUTUIJIAN”。YOUCIKEJIAN,HULIANWANGDUINONGJIXINGYEDEYINGXIANGBUDUANSHENRU,YONGHUDEGOUMAIXUQIUZIXUNYINWEIHULIANWANGDETUOZHAN,JUBEILEGENGJISHI、GENGFENGFUDECANKAOYIJU,HULIANWANGZHENGZAIFANGFANGMIANMIANFUYUNONGJICHANYEGENGJIAZHINENG、GENGJIAKEJIDEXINNENGLIANG。

  GUANGYINRUSHUI,SUIYUERULIU;XIJINQIANHUA,YANGFANQICHENG。2020NIAN,YIRANSHINONGJIXINGYEKUAYUECHANYEZHOUQIDEGUANJIANYINIAN,QUANTINONGJIRENYIRANRENZHONGDAOYUAN,RANGWOMENJIXUNULIBA,WEILEGENGJIAMEIHAODEQIANJINGHEWEILAI!

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